The top links for this week.

We hope these posts bring you value. Please be sure to check out our social channels (see footer) and follow along.

1. The Power of No: How This One Little Word Will Change Your Life

2. The Complete SEO Audit Checklist

3. Scott Brinker lays out vision for Second Golden Age of MarTech

4. How one marketer uses a chatbot to retain customers

5. Facebook Launches New Option for Users to Create their Own On-Platform Petitions

6. 5 Ways to Generate More Engagement (and Reach) on Facebook

7. How to be charismatic: Marketing with charm, heart and personality

8. All advertisers can now buy Google's 15-second non-skippable video ads

9. 11 Tips to Create High-Converting Sign-up Forms for Your Website [Infographic]

10. Google Updates Google My Business Listings to Help 'Office-Less' Companies

Tell us what inspired you this week.