Pew Research Center found that just 10 years ago, only 7% of the U.S. population used one or more social networking sites. Today, that figure has increased almost tenfold to 65%. Among those of us in the U.S. who use the internet, 76% of Americans use social media.
According to Statista, Facebook reigns supreme with over 1,870 million active users. If Facebook were a country, it would be the largest one in the world.
While Facebook is undoubtedly the 800-pound gorilla in the social sphere, Facebook-owned Instagram receives the most interactions per post per 1,000 followers - far outweighing Facebook, LinkedIn and Twitter - according to TrackMaven.
And let’s not forget about video marketing. In today’s digital world, video content is king. As video consumption increases so does video’s influence on consumer purchases. According to research by Brightcove, 81% of consumers say they currently interact with brands on social media, and 43% say they’ve done so through watching branded social videos. When asked their favorite type of branded content on social networks, 31% of respondents listed video as their number one choice - making video the most popular answer.
At Red 5 Interactive, we can help you find out which social media channel(s) your audience is on to effectively target those consumers, boosting your social ROI.
Increase your brand’s awareness, invoke traffic to your website, and engage with your audience with Red 5’s social media marketing service. We provide a custom-tailored approach for your business and provide a complete calendar of activity for your social media campaign. We then monitor each channel and review, develop a response protocol, and report on results.
Social media is the closest connection to your customer - and mobile is the new TV. The time is now.